Flowers That Smell as Beautiful as They Look: A Review of the Appleyard London Newsletter
1. Overview of the Newsletter Contents
The newsletter, titled "Flowers that smell as beautiful as they look", was sent by Appleyard London to subscribers of its mailing list. Its central theme is fragrance. The opening line, "The most memorable flowers appeal to more than the eye," sets the tone: the email promotes bouquets that engage the sense of smell as well as sight.
Main Messages
- Scented flower bouquets: The email highlights arrangements built around scented lilies, roses and lavender. These are presented as a way to bring colour, texture and a pleasant fragrance into a room.
- A limited-time discount: Subscribers can enjoy an extra 15% off full-price flowers by entering the code SCENTED15.
- Featured bouquets: Four bouquets are shown with their original and discounted prices, each linked to the promotional code.
- NEOM collaboration: A dedicated section promotes flowers paired with NEOM fragrances, including a luxurious scented candle, positioned as an indulgent gift.
- Flowers and Wellbeing gift sets: Customers can save up to £5 on gift sets that combine flowers with wellbeing products.
Calls to Action
The email contains several prompts to shop: "Shop All Flowers - Save 15%", "Explore Here", and "Discover our Flowers & Wellbeing Gift Sets". It also includes a footer with the legal terms of the offer, a privacy policy link, an unsubscribe option, and the company's registered address.
Terms and Conditions Summary
- The offer is valid for a limited time only.
- It applies exclusively to bouquets bought at full price.
- The SCENTED15 code cannot be combined with other discounts or promotional codes.
- Exclusions apply to plants, gift sets, add-on gifts, hampers, alcohol gifts and subscriptions.
2. Product Details
The newsletter features four flower products. Each price shown below is the original price followed by the price after the 15% discount when the SCENTED15 code is applied.
| Product | Original Price | Price with Code | Saving |
|---|---|---|---|
| Glaze | £36.99 | £31.44 | £5.55 |
| Scented Garden | £49.99 | £42.49 | £7.50 |
| Scented Lavender | £48.99 | £41.64 | £7.35 |
| Simply Pink Rose & Lily | £35.99 | £30.59 | £5.40 |
Scented Bouquets
- Glaze: Listed at £36.99, reduced to £31.44. The email does not describe its contents.
- Scented Garden: Listed at £49.99, reduced to £42.49. The name suggests a fragrant, garden-style arrangement, which is the most premium option in the email.
- Scented Lavender: Listed at £48.99, reduced to £41.64. Lavender is one of the fragrant flowers the email specifically mentions.
- Simply Pink Rose & Lily: Listed at £35.99, reduced to £30.59. This is the most affordable option in the email and combines roses and lilies, both of which are named as scented flowers in the newsletter.
NEOM Appleyard Gift Sets
The NEOM collaboration pairs elegant blooms with a luxurious scented candle. The email presents these as "Flowers & Wellbeing Gifts" and states that customers can save up to £5. Specific prices, contents and candle details are not given in the newsletter.
3. About the Store: Appleyard London
Appleyard London operates the online store at appleyardflowers.com. The newsletter presents the brand as a florist offering bouquets, plants, gift sets, hampers, alcohol gifts and subscriptions, which suggests a broad range of products for both personal and gifting purposes.
What the Newsletter Reveals
- Brand focus: The business places emphasis on fragrance and sensory appeal, presenting flowers as something to be smelled and enjoyed, not only looked at.
- Partnerships: The collaboration with NEOM indicates a willingness to combine floristry with other lifestyle and wellbeing brands.
- Customer communication: The newsletter is sent to subscribers, who can manage their preferences or unsubscribe, and the company references its privacy policy.
- Registered address: The footer lists Capital House, 272 Manchester Road, Droylsden, Manchester, M43 6PW, as the company's address.
Limitations of the Information
The newsletter does not provide details about the company's history, delivery options, sourcing practices or customer reviews. Readers who want to learn more should visit the website directly.
Conclusion
The Appleyard London newsletter is a focused promotion built around scented flowers. With a 15% discount on full-price bouquets, a range of fragrant arrangements and a NEOM gift collaboration, it offers an appealing option for anyone looking for fragrant flowers or a thoughtful gift. Shoppers should read the exclusions carefully, as the discount does not apply to plants, gift sets, hampers, alcohol gifts or subscriptions, and it cannot be combined with other offers.
